Viral is good, word-of-mouth is good; but being viral and the talk of the town for something bad is not favourable to a business. This can break a business down to smithereens. That's why, businesses needs to consider how customers and online users can make or break them with a click. Take for instance, this … Continue reading Make or Break a Campaign
Lets throwback to the year 2014. Remember scrolling through your news feed and seeing people pouring buckets of ice water on themselves? Yes, my friend, that was the ALS Ice Bucket Challenge. A campaign that aimed to raised awareness of ALS received $98.2 million from donation just from 29 July to 28 August, 2014. https://www.youtube.com/watch?v=zuFytc9YLDs But … Continue reading Faith in Humanity Restored by Viral marketing
The 101 Guide to Digital Marketing 