Instagram. YouTube. Twitter. You name it; all these platforms have some level of bots to allow influencers and celebrities to have a higher number of followers and likes. What's the point of buying bots and getting high following? Simple. High following means high influential power, which translates to these influencers being approached for sponsorship deals … Continue reading How Buying Bots Can Get You Big Bucks
Viral is good, word-of-mouth is good; but being viral and the talk of the town for something bad is not favourable to a business. This can break a business down to smithereens. That's why, businesses needs to consider how customers and online users can make or break them with a click. Take for instance, this … Continue reading Make or Break a Campaign
Remember messing around with Siri and getting a kick out of the responses? Back then, voice searches were the craze to mess around with but now with the rise of virtual assistants such includes of Alexa and Google Home; will voice searches on these devices be a game changer for SEO? Often some may find … Continue reading Hey Alexa, Tell Me About Voice Search SEO
Yes. That's right, my friend; that little fella which approximately 60% of you are using now to read this entry, knows you better than your friends, family and even yourself. This is no surprise as according to Deloitte, 88 percent of Australians owns a smartphone. Let's take a look into a day-in-the-life of a typical uni … Continue reading Your Phone Knows You Better Than You Do
Lets throwback to the year 2014. Remember scrolling through your news feed and seeing people pouring buckets of ice water on themselves? Yes, my friend, that was the ALS Ice Bucket Challenge. A campaign that aimed to raised awareness of ALS received $98.2 million from donation just from 29 July to 28 August, 2014. https://www.youtube.com/watch?v=zuFytc9YLDs But … Continue reading Faith in Humanity Restored by Viral marketing
Are we moving towards an era of applications? This digitisation era is upon us where we’re progressively using our mobile devices; connecting us to the digital world via applications. According to the Sensis Social Media Report 2017, Smartphone penetration was 81% compared to laptop and desktop computers that were respectively 59% and 51%. This indicates … Continue reading From The PC Era to The App Generation?
The 101 Guide to Digital Marketing 