Yes. That’s right, my friend; that little fella which approximately 60% of you are using now to read this entry, knows you better than your friends, family and even yourself. This is no surprise as according to Deloitte, 88 percent of Australians owns a smartphone.
Let’s take a look into a day-in-the-life of a typical uni student.
The alarm rings and you start off your day with a bit of scrolling on Instagram through your phone. Tapped on the like button way too many times on those cat videos? Well, now you can have more posts about cat foods and cat training centres all thanks to mobile interest-based ads.
Decided to get of bed and go to that horrendous 8:30 lecture? Might as well listen to some tunes on the way. Opening up Spotify, you have a few listens to some of your favourite R&B tracks and wait for that annoying 30-second ad to finish. What do you find next that was suggested by Spotify? Some R&B artist. Took a few listens and now you has the whole album by them, all thanks to the app’s music analysing algorithm.
You’ve decided to skip the lecture and go for some coffee. Which cafe? Look no more. Flick out your smartphone and let Yelp do the rest. And how are you going to pay for the drink? Through your mobile, of course.
As the four I’s suggest, branded apps that individualise (Spotify), integrate (mobile-banking apps), involve (Facebook) and initiate (Yelp) are what users seek for in an app. Your phone goes through your daily activities, so it’s no wonder how marketers are switching to mobile marketing to deliver personalised content and track information about consumers.
Thus, what your phone knows; marketers will know too.
On that note, what are your thoughts on mobile marketing and it’s integration into our daily lives? Comment below!
The 101 Guide to Digital Marketing 
Freaky to think that companies know so much about us from our likes on social media… do you think this is a breach of our privacy? It seems somewhat unethical to me. Should it be more heavily regulated?
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It’s true in a moral sense that this is a breach of our privacy but since we’ve pretty much agreed on the terms and conditions when signing up for these social media platforms, there’s not much we can do about it. It is unethical but we can’t do much legally. Lately, Facebook has been getting backlash and criticisms for it’s tracking on our social media activities which caused them to announce an apology and to tightly regulate on the data collected. Hopefully this may help in heavily regulating our information and in protecting our privacy in the future but for now there is still room for improvements to be done.
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This blog post has a good flow with the use of hyperlinks and informational images. You have also chosen an interesting topic for discussion, do you personally think this ‘privacy breach’ is a win-win situation for consumers and digital marketers since we are offered personalised products?
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Thanks for the comment, weimktg1415 🙂
I think that, most of the time, this is a win-win situation if done correctly. Consumers can quickly receive tailored ads that are of their interest, while marketers can quickly target their audience. However, I can see why there are some backslash of it with some taking more information than necessary; such as access to photos, messages and contacts that may not be needed for the overall function of an app. I think for the most part, the goods outweigh the bads and if our information is handled correctly with confidentiality, then this ‘privacy breach’ wouldn’t be an issue.
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